about the practical requirements for growth or change. It is much easier to build structures and processes to facilitate growth before existing processes have been stretched thin because of growth. What’s next for the future of NorthFind? We are very excited about some work we are doing with one of the world’s largest software companies to help improve the effectiveness of their demand planning by employing our unconscious bias assay and delivering proprietary training to their team of over 100 planners. As we earn more engagements like this and build up the body of case studies showing how effective unconscious bias reduction can be at improving planning, I believe more and more organisations will start to take advantage of our capabilities in this field. as we think. Understanding the unconscious processes – heuristics – that bias our objectivity is a key way to both improve the value of human inputs in decision-making and to reducing bias and waste. Because it does not require technology or other capital, Behavioural Economics is a costeffective way to improve the accuracy of planning for organisations of any size. What is the most common piece of advice you find yourself giving to fast-growing organisations regarding supply chains? Plan for growth or change early. A good portion of our work could have been avoided altogether if organisations seriously thought ❝ Because it does not require technology or other capital, Behavioural Economics is a cost-effective way to improve the accuracy of planning for organisations of any size. ❝ CEO Today Management Consul t ing Award s 2022 - CANADA - - 51 -
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