About Antonio Panico
“My name is Antonio Panìco. Though I graduated in pharmacy, I have since gained extensive experience in the field of sales and marketing for national and international companies, and I have held various positions in an important multinational pharma company – passing, in a short time, from sales rep to head of training. In the meantime, I have studied and deepened my expertise in topics such as self-help, leadership, persuasion, emotional intelligence and self-efficacy, with a scientific and rigorous approach.
In 2018 I founded Business Coaching Italia, of which I am the CEO. It is the first company in Italy dealing with coaching for companies in a specialised way. Today it is a company that helps hundreds of Italian companies to structure their business and improve it through processes and methods of proven effectiveness, with a staff of about 20 coaches. Business Coaching Italia is committed to spreading the culture of coaching and helping companies thrive.
The other line of business is the academy where we train entrepreneurs, professionals, and managers to become business coaches. The BCI Method, which I conceived, is the result of years of studies, research, and direct experience in the field with hundreds of entrepreneurs, managers and professionals. The theoretical pillar on which the BCI Method is based is self-efficacy. This is a theory elaborated on by Professor Albert Bandura, father of cognitive psychology, who was awarded the National Medal of Science of the United States in 2016 by President Barrack Obama for the contribution that his theories on social learning have given to the resolution of important national issues.
The coaching techniques on which the BCI Method is based aim to achieve progressive victories for the coachee. For the customer, achieving progressive successes means seeing business processes improve, with great benefits in efficiency and effectiveness (and, consequently, in business margins), while also increasing their self-efficacy – that is their feeling of being able to concretely solve the problems they are facing.”