Antonio Panico is a business coach and the founder and CEO of Business Coaching Italia, the largest business coaching company in Italy. The organisation is made up of 37 business coaches, all with an entrepreneurial or managerial background. The company’s main focus is to improve society by helping to strengthen companies.
Antonio, who graduated in pharmacy, has cultivated years of experience in the field of sales and marketing for both Italian and international companies. He has also studied a variety of subjects to aid his abilities as a business coach, including self-help, self-efficacy, leadership, persuasion and emotional intelligence, and strives to implement a rigorous and scientific approach to his coaching.
After founding Business Coaching Italia in 2018, Antonio went on to write Coach Ricco Coach Povero’ (Rich Coach, Poor Coach), an advice manual explaining his teaching philosophy and techniques for aspiring business coaches.