The founder and chairman of the scientific advisory board of the management consultancy Homburg & Partner, Prof. Dr. Dr. h.c. mult. Christian Homburg, holds the chair for marketing and is director of the Institute for Market-Oriented Management (IMU) at the University of Mannheim.
Prof. Homburg is one of the few German management professors who have also attracted great international attention. Today, Prof. Homburg is on the editorial boards of several trade journals in the USA and Germany. He has received several awards for his scientific work from the American Marketing Association, the world’s leading scientific association in the field of marketing.
In the current ranking of the AMA, he ranks second worldwide for his research productivity between 2007 and 2017 in the most influential marketing journals. In addition, he was honored by the Handelsblatt Ranking for Business Administration 2012 in the “Top 250 Researchers for Lifetime Achievement” category as the most research proficient business administration professor in Germany. Over 3,000 scientists and researchers from Germany, Austria and Switzerland were included in the ranking.