CEO Today Management Consul t ing Award s 2022 - 64 - - UAE - Mido a M. Chishty CEO of Your Marketing Chief Firm Profile Imagine a business that delivers continuous growth whilst balancing consumer needs with shareholder expectations. That’s a business driven by Your Marketing Chief (YMC). Your Marketing Chief drives growth, fosters innovation, leads digital transformation and changes organizations to be marketing driven. This is done by embedding the CMO into the organization to deliver quickly. YMC uses the Best-in-Class FUZN™ school of Marketing for business growth. FUZN™ Marketing (pronounced fusion) is a system that combines best practices from diverse sources in a cohesive manner that works for growth. YMC draws inspiration from two distinct places - California, USA and the UAE. Hence YMC operates out of both locations with additional presence in other markets. California provides a spirit that is unmatched anywhere else in the world. Truly innovative, free and groundbreaking, offering companies the tools needed to make a difference. The UAE inspires an attitude of pushing boundaries and achieving the impossible at pace. The grandeur and speed of development has become the envy of the world. That is why previously unheard-of cities such as Dubai and Abu Dhabi are now must-see destinations. With 20+ years of marketing and leadership experience YMC has transformed organizations to be marketing, digital and innovation driven. Using the Best-in-Class FUZN™ school of marketing YMC has put businesses on a fast track to success. About Mido M. Chishty Mido is a visionary business & marketing leader achieving growth across MNC’s & start-ups. He has managed companies delivering healthy EBITA. He has led & accelerated double digit growth on newbusinesses to +$2bn. Mastered P&G & Unilever marketing schools & created FUZN™ Best-in-Class marketing system, transforming organizations to marketing & innovation driven. Mido has alos collaborated with CEO’s & Boards whilst leading teams to deliver against vision & targets.